Working with and reporting to the Assistant Vice President (AVP) of Philanthropy Communications, the Director of Editorial Content is responsible for managing two areas: Comprehensive Capital Campaign Communications and all Editorial Content.
Capital Campaign Communications
The Director of Editorial Content serves as the lead for all Campaign communications and marketing materials, including an overall strategic communications plan, a campaign case statement, ongoing campaign updates, and print/digital/video collateral to support the campaign.
The Director of Editorial Content will oversee and implement the Campaign communications plan, refreshing the plan on a regular basis. He or she will track all completed activities in a document and create binders of all deliverables for future reference.
He or she will produce high quality final products on tight deadlines, juggle multiple projects simultaneously, and ensure adherence to graphic standards and brand consistency.
He or she will write and edit all campaign content and oversee design/production of internal and public-facing campaign materials, including campaign case statement, website content, printed collateral, brochures, update letters, e-newsletters, social media content, news releases, blog posts, PowerPoints, scripts and other communications and marketing collateral. He or she will work with Philanthropy Communications leadership and the campaign team to develop messaging and ensure brand consistency. He or she will set and monitor the tone for all campaign communications. The Director will develop, articulate, and secure the needed visuals and copy for campaign projects, inclusive of copywriting, content creation, design, photography, and production. He or she will also work in collaboration with Division and Institute colleagues to achieve campaign success.
The Director of Editorial Content oversees all publications, develops and oversees overall content strategy (messaging and storytelling) for the Division, and creates a collection of compelling editorial to convey the importance of Dana-Farber and the Jimmy Fund s mission to conquer cancer. This content will be deployed across all platforms to motivate current and potential new donors, the public, faculty and staff. This use of content will bolster and strengthen our integrated marketing communications.
The Director will ensure that the inventory of content supports our research breakthroughs, adult and pediatric patient care, and key differentiators. The Director will write clear, error-free content for online and print publications.
The Director will supervise and oversee the daily operations of the Senior Associate Director of Publications, and will indirectly supervise the Writer, Publications, as they produce print publications including five issues of IMPACT, Milestones, Honor Roll of Donors, and any future stewardship and cultivation publications.
He or she will partner with DFCI Communications and DFCI Media Relations to ensure brand and marketing integration, ensuring consistency and adherence to Institute standards. He or she will also work across Philanthropy Communications and Digital Marketing to ensure cohesive content strategy and content creation.
The Director of Editorial Content will work with the AVP, Philanthropy Communications and Information Services colleagues to assess the need for a content management system which would facilitate and streamline content distribution and use.
He or she will collaborate and liaise with Philanthropy Communications Creative Director, Senior Managers, Graphic Designers, Account Manager/Writers, Philanthropy Communications Operations team, Digital Asset Coordinator, Digital Marketing, and Division staff.
Embody Dana-Farber s Core Values: Impact; Excellence; Compassion & Respect; and Discovery every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.
Responsible for assisting the entire Division with reaching annual fundraising goals in excess of $240 million.
Resume and cover letter required with application submission.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
PRIMARY DUTIES AND RESPONSIBILITIES:
Manage one Senior Associate Director and indirectly manage staff on team.
Oversee and implement Campaign communications plan. Refresh plan on a regular basis. Track all completed activities in a document. Create binders of all deliverables for future reference.
Draft internal and external Campaign deliverables to include the development of a campaign case statement, ongoing campaign updates, all print/digital/video materials produced in support of the campaign including website content, printed collateral, brochures, update letters, e-newsletters, social media content, news releases, blog posts, PowerPoints, scripts and other communications and marketing collateral.
Work across Philanthropy Communications and Digital Marketing to ensure cohesive content strategy and content creation. Create, maintain, and manage an overall inventory of compelling content to be implemented across all platforms.
Oversee print publications including Impact, Milestones, and Honor Roll of Donors. Liaise with DFCI Communications to ensure we are in sync with content and stories.
Write clear, error-free content for online and print publications.
Produce high quality final products on tight deadlines.
Juggle multiple projects simultaneously.
Ensure adherence to graphic standards and brand consistency. New projects, as needed.
Reports to Assistant Vice President, Philanthropy Communications. Supervises Senior Associate Director of Publications.
MINIMUM JOB QUALIFICATIONS:
Bachelor s degree in English or related degree. Eight to ten years experience in writing, editing, and sourcing compelling content. Storyteller; science writing experience a plus; experience in an in-house setting desirable. Ability to produce quality work quickly.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Superior writing and editing ability. Experience with content management systems preferred. Knowledge of the cancer research and care space a plus. Development/Philanthropy experience a plus. Excellent management and communication skills and the ability to collaborate with a wide variety of faculty and staff are necessary. Excellent organizational skills and the ability to manage multiple projects simultaneously. Ability to produce materials quickly and efficiently. Self-directed.
Office in typical office setting. Works on deadline. Some evening and weekend work required. Some use of personal vehicle for business purposes may be required.
DFCI DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an at will employment relationship.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
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Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.