Chief Marketing Officer (CMO) (Bronx)

  • Bronx, NY

Compensation

: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Executive Management



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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. Company Description. TVI is a digital marketing agency based in Manhattan, NY. Since 2002, we've helped build over 200 digital brands and launched numerous award-winning websites. We work hand-in-hand with the brands we serve and help them craft strategies that capture attention and keep their customers engaged. We're looking for bright, motivated, innovative individuals to join our agency and help us grow! More importantly, we will help you grow.. Job Description. - The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of TVI's marketing and advertising initiatives.. - Reporting directly to the Chief Executive Officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.. Responsibilities. Provide vision and leadership for all marketing led initiatives.. Plan and oversee spending of TVI's marketing budget. Mentor, motivate and lead a junior marketing team including analysts, digital marketing coordinators. Assist management in defining and identifying potential sales targets, new verticals and channel partnership opportunities.. Develop segmentation, competitive analysis / market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.. Develop a corporate understanding of brand's business risks, competitive landscape, and industry-wide (or niche) opportunities. Define the competitive marketplace, our position in it and how we achieve a unique value proposition. Develop and nurture senior-level relationships with existing clients / direct prospects.. Identify strategic partners that will have a positive impact on revenue generation and define tactics around introductions.. Prepare and conduct presentations that demonstrate an understanding of a client or strategic partner's objectives and TVI's proposed solutions and partnership strategy.. Build a positive social image via public relations campaigns, targeted advertising, social networking / online community engagement. Develop programs with quantifiable objectives to measure results.. Must be willing to travel for face-to-face meetings within the domestic US but most activity expected in New York.. Qualifications. Bachelor's degree, preferably with a concentration in Business Administration, Marketing, Advertising or related field. An advanced degree in marketing or business (MBA) is preferred.. The top candidate will need to understand target market and enhance the company's brand by reinforcing the value proposition via all available marketing channels.. 10+ years of marketing experience with recent and significant experience in a marketing leadership. Minimum 5+ years in a senior leadership role with a thorough knowledge of marketing principles, sales and business development. Proven track record of success of driving the overall success of a marketing organization. Must be someone who is really excited by a challenge and being part of a growth machine. An energetic individual with a strong sense of urgency.. Experienced working in an ever changing environment is strongly preferred. Possess a strong track record of developing successful, innovative and cost effective marketing campaigns.
Associated topics: ad, analyst, business, care, community, festival, lead generation, product market, regulatory, relation

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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