Urban Outfitters Store Brand Manager (Fitchburg)


: $146,240.00 - $146,240.00 /year *

Employment Type

: Full-Time


: Retail

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REPORTS TO: District Brand Leader


The Store Brand Leader will lead and inspire by taking an Omni channel approach to the retail experience. The goal is to deliver a unique, community-driven and entrepreneurial store by taking a forward-thinking approach to the customer experience, in-store creative marketing, merchandising, activations, and leadership to drive sales and customer engagement.


Leadership & Team Management

  • Recruit, Hire and Promote
  • Continuously talent plan to build a strong internal bench, maintain a network of great candidates, and hire exceptional people.

  • Develop & Train
  • Use creative strategies to develop personalized training plans that build skills and expertise. Foster a culture of problem solvers and people that take action

  • Inspire & Motivate
  • Inspire teams through empowerment, creativity, empathy, and shared fate. Tailor motivation to the individual and leverage the strengths of the team.

    Brand Experience

  • Customer Engagement
  • Focus on ensuring teams deliver exceptional customer experiences that are efficient, engaging, and personalized. Create a compelling atmosphere for our customer through the use of merchandising and display.

  • Retail Experience
  • Elevate every aspect of the brick and mortar experience as brand and Omni channel capabilities expand. Translate good ideas into actionable concepts that can be shared.

  • Digital Experience
  • Leverage localized digital marketing efforts to engage our customer in new ways. Drive brick and mortar brand awareness through Local Social Media accounts, shoppable store pages and assortments, in-store pickup, and digital-first merchandising opportunities that reflect the evolution of the retail environment.

  • Community & Culture
  • Connect with the local community through in-store events to drive brand awareness, community culture, and customer engagement with our retail space and products.

    Visual & Business Operations

  • Analyze the Business
  • Analyze sales and product to identify and interpret business opportunities for each store and market.

  • Inspire Independent Thinking
  • Effectively delegate and guide teams while at the same time allowing others the creativity to succeed by making strategic business decisions.

  • Change & Innovation
  • Take a forward-thinking approach to in-store creative marketing, merchandising, activations, customer experience, and supporting leadership teams to drive sales and engage our customer.

  • Manage Operational & Visual Execution
  • Collaborate with store team and key partners to lead timely and effective execution in all areas of store operations and visuals while assuming accountability for the stores performance and profitability.

    Communication & Relationships

  • Communication & Collaboration
  • Foster a culture of strong communication and teamwork to ensure a seamless balance of operational and visual priorities and facilitate problem solving.

  • Leadership & Feedback
  • Inspire independent thought, action, and brand ownership to drive sales. Integrate observations and key performance metrics to guide teams in making business decisions.

  • Digital Communication
  • Work with new systems of communication to share ideas and information from a distance and communicate with multiple stores and teams at once. Utilize this to build community within the team and create an empathetic shared experience between Home Office and the field.

  • Knowledge & Information Dissemination
  • Encourage: innovation through dissemination of knowledge, a culture of peers teaching peers, and enabling easy access to information.

    The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job

    Associated topics: department supervisor, general manager, leader, major gifts officer, major gift officer, sales lead, store manager, store supervisor, retail management, team lead * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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